Boots UK, Unilever and WE work together to help shoppers support 100,000 children in the UK.
Unilever, the UK’s no.1 personal care manufacturer[1], is working together with the UK’s leading pharmacy-led health and beauty retailer, Boots UK, in a bid to raise £100,000 to help 100,000 children to build their confidence and resilience through WE’s educational programme, WE Schools.
Between 30th August and 26th September 2017, exclusively in Boots stores across the UK, customers will be able to stock up on their favourite Unilever products, whilst also making a difference to children’s education. From each product sale of Unilever’s best-selling brands: Dove, Simple, Lynx, Vaseline, Dove Men Care and Impulse, 4p will be donated to WE as part of their WE Schools programme in the UK.
WE is an organisation that brings people together and gives them the tools to change the world locally and globally. Its educational programme, WE Schools, provides schools with free educational resources—from lesson plans and campaigns, to motivational assemblies and workshops—to inspire young people to take social action and become positive change-makers in their school, family and community.
Sebastian Munden, General Manager, Unilever UK & Ireland, said: “We are thrilled to be working together with Boots UK for the first time on such a purpose-driven initiative that really gives back to local communities and supports the ambition of our Sustainable Living Plan. The money raised through this activity will make a real change to the lives of over 100,000 children across the UK, and as a company we have committed to a minimum donation of £100,000, but hope this could be more.”
With Boots stores in every community across the UK, customers will be able to help support the important WE Schools programme from across the breadth and depth of the country.
Richard Reed, Trading Director, Boots UK & ROI, comments: “Our purpose is to champion everyone’s right to feel good, and we’re committed to supporting young people. We’re excited to be working with Unilever and WE to give our customers a chance to contribute through their purchases and help make a positive difference to the lives of children across the UK.”
The promotion will be supported in Boots stores with prominent feature space including POS, window posters and gondolas.
With every purchase of selected Unilever products, shoppers can go online to boots.com/help-local-schools and input their barcode to find out more about the impact of the WE Schools programme across the UK, and nominate a school to get involved.
Holly Branson, Co-Chair of WE Day UK comments: “WE Schools empowers young people to create positive change in our world. The free, year-long programme supports students from across the UK to appreciate and understand local and global issues—from homelessness and equality to climate change and poverty—and to challenge them by taking action. Through sponsored walks, volunteering projects, litter picks and so on, young people are learning that they have the power to shape their futures and make a lasting difference. Students’ hard work is celebrated at WE Day UK—a very special youth empowerment event that brings together 12,000 young people with world renowned celebrities, performers and speakers. WE Day is our way of giving something back to the young people who are giving back to the world! These incredible children and young adults truly are the compassionate leaders of tomorrow.”
Ends
*From 30th August 2017 to 26th September 2017, 4p from selected Unilever products purchased will be donated directly to WE Charity to deliver the WE Schools programme, with a minimum donation of £100,000. Subject to availability. See in store for details.
For more information please contact the Unilever Trade press office at Clarion Communications:
unilever.team@clarioncomms.co.uk / 020 7343 3135
Notes to editors
About Boots UK
Boots UK (boots.com), the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 2,509* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.
*As of 31 August 2016 excluding equity method investments
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 169,000 employees and generated sales of €52.7 billion in 2016. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:
* Helping more than a billion people take action to improve their health and well-being by 2020
* Halving the environmental impact of our products by 2030
* Enhancing the livelihoods of millions of people by 2020
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 40% faster than the rest of the business and delivered nearly half of the company’s growth in 2016.
Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever has pledged to become carbon positive in its operations by 2030.
For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/
About WE
WE is a family of organisations making doing good, doable. WE Charity empowers domestic and international change. ME to WE is a social enterprise that creates socially conscious products and experiences to help support thecharity. WE Day fills stadiums around the world for the greatest celebration of social good. WE enables young people and families to better the world – supporting 2,500+ local and global causesbyvolunteering millions of hours of social action, shopping daily with an impact, and raising millions of pounds that directly benefit their local communities and the world. Globally, WE’s teams in Asia, Africa, and Latin America have provided more than one million people with clean water, built 1,000 schools and schoolrooms overseas, and empowered more than 200,000 children with access to education. WE was founded more than 20 years ago by social entrepreneurs, brothers Craig and Marc Kielburger. Join the movement today at WE.org.
[1] Based on Nielsen ScanTrack, Total UK, excluding NI, value share data for Personal Care (Haircare excluding Colourants, Skincare, Skin Cleansing and Deodorants & Fragrances), MAT w/e 15th July 2017