Sebastian James

Sebastian James is Senior Vice President, President and Managing Director of Boots UK & ROI. He leads all Boots’ businesses including Boots Opticians, both across the UK and the Republic of Ireland, with the support of Boots senior leaders. In December 2019, he won ‘Newcomer of the Year’ at the Beauty Inc. Awards.

Before joining Boots in September 2018, Sebastian held the position of Group Chief Executive of Dixons Carphone from August 2014 to January 2018 following the merger of Dixons Retail Group with Carphone Warehouse. He joined Dixons in April 2008 and held various roles, including Group Operations Director, prior to his appointment as Group Chief Executive in February 2012.

Before joining Dixons Retail, Sebastian was Chief Executive Officer of Synergy Insurance Services Limited. He started his career at The Boston Consulting Group.

Sebastian is also a Non-Executive Director of Direct Line Insurance Group plc.