This Christmas, Boots is inviting the nation to #DiscoverMore of their unique beauty gift collection with a Christmas ad that transports the viewer into a glamorous world of Christmas festivities.

Navigated by a curious blue firefly, the advert takes viewers into a world of elegance, pampering, luxury, fun and fragrance as the playful assistant swoops through magical rooms packed full of fabulous beauty gifts as far as the eye can see.

Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK, explains:

“Our beauty gift collection is definitely our best ever. Handpicked by our specialist team and featuring much coveted favourites like Soap & Glory and Champneys, but also exciting new additions such as Liz Earle, Jack Wills, YSL and Reiss.

We felt our customers and our gifts deserved to be introduced to each other in a rather special way so we decided to create this exciting, Christmassy world packed full of beauty gifts we’d all love to give…and receive! Upbeat and fun, it’s designed to get us all in the mood for Christmas festivities.”       

The advert was directed by Joseph Khan, who has worked with every notable pop icon from Britney to Taylor. Chosen for his unparalleled technical wizardry and ability to create bright, beautiful worlds of elegance and fun he says:

"I loved this script as soon as I read it... What makes this concept so awesome is the idea of treating Boots' Christmas offerings as a spark to inspire a living, breathing Christmas wonderland, all contained inside this mysterious factory. The key was to shoot from the firefly's POV which allowed us to zip and zoom, seamlessly from room to room whilst taking the audience on a soaring journey past the colours, faces and menagerie of products in a stylish Christmas world."

The soundtrack to the advert has been specially recorded by Jessie J and sets a fabulous festive tone. It’s Jessie’s unique version of the 1950s classic "(Everybody's Waitin' for) The Man with the Bag" and perfectly complements the glamorous emporium setting.

 

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Notes to Editors:

Order at boots.com or in store today by 8pm and collect free from 12pm tomorrow at a store near you.*

To request further ad stills, special gifting ideas or information on Christmas offers please contact the Boots press office: 0207 025 6677 or email bootschristmas@redconsultancy.com

 

About Boots

Boots UK (boots.com), the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,510** stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

*Place an order online or in store before 8pm, for free collection in store after 12pm the next day, exclusions apply. The service is available Monday-Saturday in over 2,300 stores, excluding the Scottish Highlands/Islands, Jersey/Guernsey and Northern Ireland Stores. See the store locator on boots.com for your local store opening hours. See boots.com for details.

**As at 31 August 2015 excluding equity method investments

 

Creative Agency	Mother London
Creative Directors	Mother London
Creative team	Mother London
Producer	Mother London
Production company	Supply & Demand/ Caviar
Managing director	Nicola Kenney & Sorcha Shepard
Director	Joseph Kahn
Production producer	Nicola Kenney
Editor	Ben Harrex @ Final Cut
Post House	MPC
VFX Supervisor	Alex Lovejoy
Sound	Sam Robson @ 750mph