Women tell us that finding the perfect lipstick colour is one of the biggest beauty challenges they face so the Colour Scientists at No7 have spent years painstakingly creating the No7 Match Made Lipstick Service resulting in 43 lipstick colours that have been specifically designed to complement one or more of the No7 skin-true foundation shades.
By using their unique knowledge of British skin tones, gained from the development of the No7 Match Made Foundation Service, this in-store analysis uses a special colour-measuring device, to give women their precise No7 skin-true foundation shade and, now lipstick colour families. Armed with this knowledge the No7 Advisors can suggest lipstick colours to flatter and suit each complexion. The specially formulated lipstick colours are grouped into six colour families: Light Pink, Dark Pink, Plum, Coral, Red and Naturals and are available in No7’s much loved Moisture Drench (£9.95) and Stay Perfect (£9.95) formulations.
The colours for the No7 Match Made Lipsticks were chosen by identifying 60 colours that flattered one or more complexions, the No7 Colour Scientists then assessed the impact of each of these colours, by testing them on a selection of women with different ages, different hair colours and different skin tones. Any colours that were not obviously flattering were discarded, leaving 43 new colours that really give the complexion a lift.
‘You know when you have found the right lipstick colour because it wakes up your whole face in a way that anyone can see.’ Jo Watson, No7 Colour Scientist
As well as helping women to find lipstick colours that make them look great, the experts at No7 understand the emotional connection women have with cosmetics. They understand that finding that perfect lipstick has the power to make women feel great about themselves whether that’s more confident, empowered or glamorous; giving them that real ‘Ta Dah!’ moment every time they use them. As part of the development, ordinary women were recruited to try out their chosen lipsticks in the course of their daily lives, the No7 Colour Scientists found that wearing the correct colour of lipstick can have startling positive effects. One No7 tester said:
“This is making me change. I just seem to not only get more attention but people seem to listen to what I have to say. [Wearing this colour] I have found it easier to engage people. I feel bright and bold, glamorous, happy and positive.” Maz, aged 44
The No7 Match Made Lipstick Service launches on the 3 September 2014. This revolutionary new service compliments the current No7 Match Made Foundation Service (launched in August 2012) and the No7 Match Made Concealer Service (launched September 2013).
For further information, samples, images, expert interviews please call the
No7 Media Centre team on 020 7025 6677 or email bootsno7team@redconsultancy.com
Fuller details on all aspects of the No7 Match Made Lipstick Service and its creation can be found on the press area of the website, www.no7newsroom.co.uk
Notes to editors
About Boots UK
Boots UK is the leading pharmacy-led health and beauty retailer in the UK, with close to 2,500* Boots UK stores and over 60,000* employees. Boots UK’s purpose is to help customers look and feel better than they ever thought possible. With customers at the heart of the business, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots' such as the UK’s leading skincare brand No7, all delivered with the great value our customers love. Created over 160 years ago, the Boots brand is still at the heart of the communities it serves.
Boots UK is a member of Alliance Boots, a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, Alliance Boots is committed to improving health in the local communities it serves and helping its customers and patients to look and feel their best. Its focus is on growing its two core business activities of: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising its product brands. Alliance Boots has a presence in more than 27* countries and employs over 120,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in 11* countries and operates more than 4,600* health and beauty retail stores, of which more than 4,450* have a pharmacy, with a fast growing online presence. In addition, Alliance Boots has around 600* optical practices, of which around 180* operate on a franchise basis, and hearingcare services in around 430* locations. Alliance Boots pharmaceutical wholesale businesses deliver over 4.5* billion units each year to more than 180,000* pharmacies, doctors, health centres and hospitals from over 370* distribution centres in 20* countries.
In June 2012, Alliance Boots announced that it had entered into a strategic partnership with Walgreens Co. (Walgreens), the largest drugstore chain in the US. In August 2014, Alliance Boots and Walgreens communicated that they plan to merge in the first quarter of calendar 2015 to create the first global pharmacy-led, health and wellbeing enterprise, which will be named Walgreens Boots Alliance.
* Figures are approximations as at 31 March 2014, with the addition of Farmacias Ahumada data at the date of its acquisition on 11 August 2014, and include associates and joint ventures.