The Institute of Customer Service has released the January 2019 UK Customer Satisfaction Index (UKCSI) and Boots UK has shot up the rankings.
Reversing a recent downward trend, Boots improved its overall score by 3.3 points and jumped 80 places to finish 19th in the overall rankings.
The overall report contains over 30 customer experience metrics for leading organisations in the sector including Net Promoter Score (NPS), trust, recommendation, complaint handling, channel usage and satisfaction.
The improvements see Boots now rank 7th in the retail non-food sector. The top six places in the sector went to John Lewis, Amazon.co.uk, Argos, Home Bargains and Specsavers.
Andrew Caplan, Retail and Pharmacy Operations Director, said: “This is a wonderful improvement and testament to the efforts of our amazing colleagues. It shows what we can do when we focus our collective efforts on the things that matter to our customers. And with our fantastic plans to reimagine our stores and invest in our colleagues, this is just start of our transformation.
“We have made renewed efforts on the consistent delivery of quality service so we can make a real difference here too.”
Boots ranks 13th in the sector’s Net Promoter Scores which measures customers’ likelihood to recommend. Amazon.co.uk and John Lewis topped the table for the non-food retail sector.