Annual Superbrands index features Boots UK among the UK’s strongest consumer brands.

Boots UK has been included in a list of the top brands in the UK, as chosen by the British public.

The Superbrands report has been identifying the UK’s leading brands annually since 1995, with help from an expert council of senior industry figures to create a list which is then ranked by 2,500 members of the public. As part of the ranking, the public are asked to consider each brand in relation to their perceived quality, reliability and distinction – the three factors inherent in a Superbrand.

Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK, comments: “We’re pleased to be entering the top 20 Superbrands for the second time. Helping our customers feel good is at the heart of what we do; so we’re delighted to have been chosen by our customers and members of the public.”

The official top 20 are:

You can read more about the full annual listing here.