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Vick Hope joins Liz Earle Beauty as first ever celebrity partner

30 January 2023
News Beauty

2023 sees the start of a new partnership for Liz Earle Beauty. UK-based radio and television presenter Vick Hope will be helping the brand to celebrate new launches throughout 2023 and support their shared ambition to restore biodiversity across the UK.

Vick is the brand’s first ever celebrity partner and a perfect ally for Liz Earle Beauty’s sustainability journey given her own personal passion for sustainability and making the world a better place.

Vick Hope says: “I absolutely love Liz Earle Beauty Co. and everything they stand for. The brand encapsulates my philosophy that beauty and skincare should be accessible for everyone to feel good as a form of self-care and calm, whilst crucially being sustainable, ethical and naturally sourced. For me, it felt like the perfect beauty brand to partner with as I share many of its biodiversity values and I’m a big fan of the Cleanse & Polish Hot Cloth Cleanser, it’s an iconic skincare routine staple, so I was thrilled to try the new Glow range which has definitely given me a radiant, healthy glow in these winter months.”

Since its launch in 1995, Liz Earle Beauty Co. has been committed to pioneering natural and ethically sourced skincare, the brand is Leaping Bunny approved and has a Carbon Neutral Company certification. Most recently, the brand has partnered with WWF to support the restoration of valuable seagrass meadows in the Solent and across the country. Seagrass provides an important habitat for marine wildlife and absorbs ocean carbon storage.

This year will be an exciting time for the brand as it expands its best-selling Glow range with two new products (launching this week in Boots stores across the UK), continues its journey to restore biodiversity and announces its first celebrity partner.

Claire Lee, Head of Brand Marketing, No7 Beauty Company comments: “We are very proud to be partnering with Vick and look forward to working together on our shared sustainability journey, raising awareness of products, initiatives and topics close to both our hearts. As pioneers of honest, naturally active beauty, we are always looking to forge meaningful relationships with individuals and organisations that share our brand values, from the farmers that grow our precious ingredients to environmental organisations like WWF and the Global Shea Alliance. Vick was a natural choice of partner and we look forward to properly introducing her to our stunning Isle of Wight home, which has long been a source of inspiration for the brand, from the coastal colours of the packaging through to the protection of its unique natural habitats.”

Keep an eye out for Vick’s first piece of content going live on her instagram @vicknhope later on this week!

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Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty stores.*

Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.

2024 marks Boots’ 175th anniversary year. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain. Throughout its history, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.

Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail.  More company information is available on boots-uk.com.

*Figures accurate as of 30 November 2023