- The much-anticipated Mothercare range has seen over 38,000 customers sign up to the waitlist and will launch this week
- Boots now stocks over 250 baby and toddler brands, with even more new lines launching in the coming months
- Ten dedicated Mothercare and Premium Nursery Zones will open in selected stores nationwide from November
- Exclusive offers will be available to Parenting Club membersincluding a free Child’s Farm product for those who sign-up today
Boots is significantly expanding its offering of baby and toddler products and services to help new and expectant parents navigate the early years of family life. From baby essentials to expert advice from its pharmacists, Boots is uniquely placed as the one-stop shop for all things baby.
With an ambition of being one of the biggest baby retailers in the UK, already this year Boots has introduced a host of new and well-loved brands and has extended existing lines with hundreds of new products. This week also marks the arrival of the much-anticipated Mothercare range launching online on 25th September and it will also begin to appear in over 400 stores from the 28th September. As part of the launch, customers will be able to shop the Mothercare clothing range and iconic nursery items as well as popular brands including iCandy and Bugaboo, with new products being added monthly.
The new Mothercare and Premium Nursery Zones will begin to open in 10 stores up and down the country from November, making shopping for babies and toddlers easier than ever, housing all the latest and most popular products in one place. In the new zones there will be Baby Help Hubs which will provide customers with 1-2-1 assistance with purchases and access to expert Boots advice. Staff will be specially trained to help customers get the right product, that's customised to their needs.
Parenting Club at Boots continues to be one of the most competitive schemes on the high street, offering exclusive access to a host of perks, free gifts at key stages of baby's development and advice on the health and development of your little one. Not forgetting eight points for every £1 spent on baby products*.
Kevin Heath, Trading Director of Health, Wellness and Personal Care at Boots UK says;
"Having a young family is an incredibly exciting and special time and we know from talking to our customers that having a wide range of great brands along with expertise under one roof is extremely important to them, and that's why we are reinventing and expanding our baby and toddler offering at Boots. We want to be the go-to place where customers can get everything they need from great value essentials, to pharmacy advice, whilst having a great shopping experience."
Kevin Rusling, Chief Operating Officer at Mothercare says;
"We are really excited that Mothercare is launching in Boots. It's the start of a partnership between two high street brands with a strong heritage, coming together to lead the way in parenting. As we settle into our new home both in-store and online, we hope to reconnect with our customers and offer support for every step of their journey."
New launches from Boots include:
Mamas and Papas
Babystyle
Baby Jogger
Babyzen
Hifold
Gracco
iCandy
Bugaboo
Boots has extended some of its much-loved ranges:
Silvercross
Cybex
Britax
Customers can get free Click & Collect on purchases over £20 and free home delivery on purchases over £30 on Boots.com.
-ENDS-
Visit boots.com for more information.
Visit Boots.com/Mothercare for access to Mothercare from 25th September. Boots.ie/Mothercare for ROI.
Boots Baby stores scheduled to be completed by Friday 13 November
Trafford Centre, Manchester
Glasgow Fort
Dudley Merry Hill, Wolverhampton and Dudley
Fort Dunlop, Wales Merseyside West Midlands
Lakeside, Thurrock
Reading
Bluewater, Dartford
Aberdeen
Cardiff
Eldon Square, Newcastle
About Boots UK:
Boots UK (boots.com), the UK's largest pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.
With 2,465* stores in the UK, its purpose is to champion everyone's right to feel good. Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as No7, a leading UK skincare brand, Soap and Glory and Liz Earle.
Created 170 years ago, the Boots brand is still at the heart of the communities it serves.
*As of 31 August 2019, excluding equity method investments
*Collect 8 points per £1 on your baby shop is available on products in the baby area. Boots reserves the right to determine which products should be in this offer and it excludes infant milks (up to six months), prescriptions and gift vouchers/cards. Click here for full Parenting Club terms and conditions.
Subject to availability