- Boots is named ITV2 Love Island’s official beauty partner for the new All Stars series
- UK’s leading beauty retailer will stock the villa with over 2,000 lines from over 90 of the hottest beauty brands
- Marketing campaign “Find the Ones” will help customers discover the products seen on the show for themselves
Tuesday 9th January 2024: Boots is recoupling with ITV2’s Love Island for the first ever All Stars series as the show’s official beauty partner. The partnership will see Boots exclusively stock the villa with over 2,000 beauty lines across 15 categories, from fragrance to makeup, skincare and grooming and suncare to haircare.
Lucky islanders will have access to over 90 of the hottest beauty brands whilst on the show, including recent additions to the Boots beauty line up such as viral sensation Bubble skincare, and new premium and professional haircare brands like Ouai, Wella Professional, Redken and Drybar. Much-loved brands from previous series will also return to the villa, including No7, Sol de Janeiro, Soap & Glory, Gilette, Phillips, Liz Earle, Dyson and Rimmel, to name a few.
Boots will be supporting the exclusive beauty partnership with the continuation of its successful marketing campaign “Find the Ones”. The campaign will help customers discover the products seen on the show for themselves with easy ways to shop, including the Love Island dedicated hub on boots.com and exclusive content across advertising and social media channels. Viewers should also look out for highly anticipated Beach Hut Tutorials, which will go live on @bootsuk social channels and feature different islander challenges throughout the series.
Peter Markey, Chief Marketing Officer at Boots said: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show. Boots continues to add new and on-trend brands to its beauty line up and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands such as Sol de Janiero, No7 and Dyson.”
Bhavit Chandrani, ITV Director of Creative & Digital Partnerships said: "We’re so excited to be continuing our long-running Love Island partnership with Boots for the very first All Stars series. Boots bring the best in beauty to the villa every time and the show provides the perfect product showcase with everything the Islanders need."
The first episode of ITV2 Love Island All Stars is due to air on Monday 15th January 2024.
Use the hashtag #FindtheOnes to follow the latest buzz on social.
ENDS
For more information please contact bootsloveisland@thepharmglobal.com
About Boots:
Boots is the UK’s leading health and beauty retailer with over 52,000 team members and 2,100 stores, ranging from local community pharmacies to large destination health and beauty destinations.*
Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP.
2024 marks the 175th anniversary of Boots. Founder John Boot opened a herbalist store in Nottingham in 1849 to offer an affordable alternative to traditional medicines. His son Jesse expanded the business to become a modern retailer and the biggest chemist in Britain and Jesse’s wife Florence was integral to establishing Boots as a beauty destination. Throughout its history, Boots has listened, learned and innovated and continues to challenge itself to improve its products and services every day.
Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on boots-uk.com.
*Figures accurate as of 30 November 2023
