Boots officially launched its exciting Christmas campaign last Friday, bringing Joy For All to television screens across the country.Set to the timeless sounds of Hall & Oats’ “You Make My Dreams (Come True)”, the sparkling film stars BAFTA nominated Lydia West as Holly, who discovers the joy of finding the right gift for the right person – with a little help from some very special spectacles.
Take a sneak peek behind the scenes of the Boots #JoyForAll Christmas advert below and discover what it takes to make the magic happen, including comments from the incredible cast and the Boots creative leaders on set.
Peter Markey, Chief Marketing Officer, Boots UK, said: “This year, we know customers want to enjoy a magical, amazing Christmas with friends and family, sharing the joy that the festive period brings. And this year more than ever, it’s about value – gifting that matters at a really great, affordable price.”
“The directors, Si and Ad, did amazing work converting our creative vision into a reality. Their treatment was fantastic, putting that truly magical, tingly feeling on screen and really bringing the Joy For All Boots message to life.”
Customers visiting Boots stores this festive season will be able to experience the ‘Joy for All’ film for themselves, with magic 3D Christmas glasses available to purchase for £2, with 50p going to The Prince’s Trust.