Jenna Whittingham-Ward

Jenna Whittingham-Ward is the Head of Future Beauty Reinvention.

Overseeing the strategy for how Boots will develop its beauty offer for the future, her team is responsible for selecting the biggest trends, learning from consumer insights, analysing market growth, researching latest retail developments and driving through projects that lead change in the business

With a passion for all things beauty, Jenna has led numerous brands, products and projects during her 15 years at Boots, including the total transformation of our Boots own brand and bringing back its much-loved 17 brand.

Jenna always puts the customer at the heart of everything she does and this is shown in the work she has led on quality, sustainability, innovation and value. Our Boots everyday range has been market-leading in ensuring we are responding to what our customers need, when they need it.